Apr 21, 2021

A Championship title promise from Jennifer Falk led to a collaboration with Sängjätten

When goalkeeper star Jennifer Falk was to buy a new bed from Nilton Delgado at Sängjätten in Gothenburg, it led to a collaboration that extends over 2021.

– I promised him that we would win the Swedish Championship gold, even though we were four points behind Rosengård at the time, Nilton promised me that he would make sure that I would sleep better in the future, says Falk.

– I hope that I will fall asleep more easily in my new bed, that I will have peace at night so I feel rested when I wake up. It means a lot to me as an elite athlete, she says.

Göteborgs FC delivered and Nilton was not late in keeping his part of the promise, in addition he could offer the collaboration between Sängjätten and Jennifer Falk.

The dream bed from Norwegian Wonderland is now waiting to be delivered and Sängjätten will be behind Jennifer’s investment towards this year’s season, where she will fight to defend the Swedish Championship gold with BK Häcken and with her sights set on the national team’s Olympic adventure in Tokyo this summer.

– I hope that I will fall asleep more easily in my new bed, that I will have peace at night so I feel rested when I wake up. It means a lot to me as an elite athlete, she says.

– That Wonderland works sustainably and that their beds can be adjusted to the firmness of the base were decisive factors for me when I chose the bed and I am very happy about this collaboration, says Falk.